Privacy Policy

At Right Traffic (“we,” “our,” or “us”), your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your information, including when you interact with us through SMS/MMS messaging as part of our service offerings. This policy ensures compliance with industry regulations, including 10DLC messaging standards, the Telephone Consumer Protection Act (TCPA), and applicable privacy laws.

1. Information We Collect

We may collect the following categories of information:

Personal Information

• Name

• Email address

• Phone number

• Business or organization name (if applicable)

• Any other information you submit via forms or communication channels

Messaging Data (for 10DLC purposes)

• Opt-in records (timestamp, method of consent)

• Mobile phone numbers

• Message content (if user-generated)

• Delivery confirmations and logs

Technical & Usage Data

• IP address

• Device and browser information

• Pages visited, time spent on site, and navigation patterns

2. How We Use Your Information

Your information may be used for the following purposes:

• To deliver traffic management and safety services

• To send SMS or MMS alerts and notifications you’ve opted into

• To respond to customer service inquiries

• To maintain compliance with carrier and federal regulations (10DLC, TCPA, CTIA)

• To improve and personalize your website experience

• To maintain opt-in/opt-out records for regulatory audits

3. SMS/MMS Messaging Compliance (10DLC)

When you opt into receiving messages from Right Traffic:

• Consent is Required: We collect clear, auditable proof of opt-in via web forms, verbal scripts, or written agreements.

• Message Purpose: We send operational, informational, or service-related messages only. No unsolicited marketing is permitted.

• Opt-Out: You may opt out at any time by texting STOP. After opting out, you will no longer receive messages unless you re-subscribe.

• Help Requests: You can get support by texting HELP or contacting us directly.

• Data Retention: Opt-in records are retained securely for audit and compliance purposes.

4. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share limited data under these circumstances:

• With SMS gateway providers and carriers for message delivery

• With compliance vendors for 10DLC registration and verification

• When legally required (e.g., subpoenas or regulatory inquiries)

• With service providers under contract who help operate our services (subject to confidentiality agreements)

Mobile information will not be shared/sold to third parties/affiliates for promotional/marketing purposes

5. Cookies and Tracking Technologies

We use cookies and analytics tools (e.g., Google Analytics) to enhance your browsing experience. These tools do not collect SMS-related data.

6. Data Security

We implement strong physical, technical, and administrative safeguards to protect your information:

• Encrypted communication (HTTPS, TLS)

• Access control and audit logging

• Secure data retention of opt-in logs

• Routine system monitoring and updates

7. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

• Request access to the personal data we hold about you

• Request correction or deletion of your data

• Withdraw consent to messaging

• Lodge a complaint with a privacy regulator

To exercise any of these rights, contact us at contact@righttraffic.com.

8. Children’s Privacy

Our services are not intended for individuals under 13. We do not knowingly collect data from children. If we become aware of such data, it will be deleted.

9. Changes to This Policy

We may update this policy as our practices evolve or to comply with new laws or carrier requirements. Updates will be posted on this page with a revised effective date.

10. Contact Us

If you have questions about this Privacy Policy or your data, reach out to us:

Right Traffic

Email: info@righttraffic.com

Phone: (800) 649-1844